The Art of Negotiating with Purpose

Zsuzsanna Ferenczi leads high-achieving teams across the globe. She is a Partner at the Conscious Business Institute, and a former marketing and business development executive with nearly three decades of corporate experience.

In this session, she shares how to negotiate deals with purpose, ensuring that all parties can see the benefit in the outcomes. Zsuzsanna covers the power of preparation, the art of asking great questions, and seeking to understand, not convince.

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